Elizabeth Arden Uses Generative AI to Enhance Archival Images
Generative AI is reshaping quality merchandise selling and Elizabeth Arden is distinguishing itself arsenic 1 of the aboriginal adopters of AI-generated imagery. The quality marque recently opened the doors to an immersive virtual world store based connected the plan of Elizabeth Arden’s historical Fifth Avenue salon. Inside, determination are respective rooms for virtual visitors to explore, which supply penetration into the brand's products and legacy. With the assistance of DALL-E 2, the marque enhanced and edited archived marque images to archer the communicative of however its Victory Red lipstick came to beryllium during WWII. This task was made imaginable by Obsess, and arsenic Neha Singh—founder and CEO of Obsess—told Glossy, "We utilized AI to capable successful immoderate gaps that were successful the archetypal images and to make caller ocular assets successful the aforesaid benignant arsenic the archived images."
Generative AI exertion has profound implications for the quality industry—it's revolutionizing the mode products are developed, recommended and sold to customers.