Best Content Marketing Courses to Explore in 2023

by Kelsey Arrington connected Mar 15, 2023

Content creators and selling professionals play integral roles successful the occurrence of companies these days. After all, they make engaging contented that fuels societal media platforms, blogs, and websites alike. So, it’s nary astonishment that galore folks privation to research these contented selling arsenic a imaginable career. But, portion involvement is connected the rise, uncovering the best online contented selling courses is not ever easy. The bully quality is that we’re present to help. In this article, we’ll reappraisal what employers are looking for in content creators and selling professionals. And we’ll instrumentality a look astatine the champion courses you tin research to grow your knowledge. So, what are you waiting for? Keep reading!

In this post:

• Essential Skills Employers Look for successful Content Creators and Marketing Pros
• Common Job Titles Related to Content Creation and Digital Marketing
• Top Content Marketing Courses to Take Online

Essential Skills Employers Look for successful Content Creators and Marketing Professionals 

Professionals who are tasked with creating contented indispensable beryllium equipped with a wide assortment of skills and method abilities. Among those see beardown contented instauration skills and the quality to marketplace them. 

Content Creation Skills:

• Proficient writing, editing, and proofreading skills
• Innovative and originative reasoning that generates engaging content 
• Knowledge of SEO champion practices and however to behaviour keyword research
• In-depth knowing of however to analyse contented metrics to amended performance
• Ability to behaviour effectual probe and construe information that impacts contented creation
• Strong communication, collaboration, and teamwork skills 

Marketing Skills:

• Ability to program and instrumentality dynamic selling campaigns
• Strong strategical and originative reasoning skills
• In-depth knowing of however to place a people audience
• Knowledge of however to analyse marketplace trends, user needs, and however good competitors are performing successful comparison
• Ability to measurement the show of selling efforts and make data-driven solutions
• Proficient cognition of societal media marketing, email marketing, pay-per-click (PPC) advertising, and hunt motor optimization (SEO)
• Strong task absorption and organizational skills to juggle deadlines, task requirements, budgets, and resources

Common Job Titles Related to Content Creation and Digital Marketing

When you’re looking for employment successful the contented instauration oregon selling realm, you whitethorn travel crossed a myriad of occupation titles. Some of them include:

• Content Marketing Manager
• Content Strategist
• Content Marketing Specialist
• Digital Content Associate
• Brand Content Manager
• Brand Jounralist
• Email Marketing Manager
• Content Editor
• Content Coordinator
• Content Creator
• Multimedia Designer
• Content Production Coordinator
• Content Writer
• Digital Marketing Associate
• Digital Marketing Specialist
• SEO Specialist 
• CRM Manager
• Conversion Rate Optimization Specialist
• Affiliate Marketing Manager
• Social Media Marketing Manager
• Growth Hacker
• Brand Strategist

While this is surely not an exhaustive list, this whitethorn springiness you an thought of the occupation positions related to contented marketing, contented creation, and integer marketing. 

Top Content Marketing Courses to Take Online

There are a fig of online contented selling courses retired determination – each with promising descriptions that assertion they’ve improved your skills. But, which ones are truly the best? Well, we’ve done the probe for you and recovered the pursuing courses that you should springiness a try.

Meta Social Media Marketing offered by Meta via Coursera

In this course, participants volition larn each astir the foundations of societal media selling including however to negociate and advertise content. 

Content Strategy for Professionals: Engaging Audiences offered by Northwestern University via Coursera

Geared towards professionals of each levels, this online people teachers enactment to marketplace contented strategically. 

Viral Marketing and How to Craft Contagious Content offered the University of Pennsylvania via Coursera

Want to larn however to marque contented that goes viral? This is 1 of the champion contented selling courses you tin instrumentality to summation an knowing of wherefore immoderate contented performs good portion immoderate bash not. 

Online Advertising & Social Media offered by the University of Maryland via edX

If you privation to larn each astir however to make online advertizing ecosystems, instrumentality this self-paced coursed offered by the University of Maryland. During this course, instructors volition locomotion participants done the steps to physique an effectual marque and selling strategy.