Free cricket streaming helps Ambani’s JioCinema break world record

India’s JioCinema broke the planetary grounds for the astir concurrent views to a unrecorded streaming lawsuit connected Monday, beating a milestone acceptable by Disney’s Hotstar years ago.

The Indian streaming app, whose spouse includes James Murdoch’s Bodhi Tree-backed Viacom18, broke the grounds Monday evening, attracting 26 cardinal concurrent viewers to the last crippled of the 16th variation of Indian Premier League cricket tourney betwixt Chennai Super Kings and Gujarat Titans.

Hotstar had acceptable the earlier record, a milestone it maintained for years, erstwhile it drew 25.3 cardinal simultaneous viewers to a crippled of cricket successful July 2019. In the consequent years, the level struggled to apical its ain grounds arsenic it moved the IPL streaming down the paywall.

More to follow.