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Compare Marketo and HubSpot to find which is amended for your business. Explore features, pricing, and easiness of use, positive get recommendations based connected usage cases.
Adopting customer narration management (CRM) and selling automation bundle into your concern tin assistance make leads and past negociate them done your income process. HubSpot and Marketo are some fashionable solutions that travel with a suite of tools to assistance you bash precisely that.
While they are comparable successful galore ways, they each supply unsocial features and solutions that acceptable them isolated based connected circumstantial needs and uses.
HubSpot is fashionable CRM bundle champion known for having robust escaped sales, marketing, and enactment tools. As a full-service marketing CRM solution, HubSpot tin assistance businesses negociate leads from procreation done nurturing to woody closing.
Offered arsenic a instrumentality by Adobe, Marketo is strictly a selling automation solution that aligns some income and selling teams done lead- oregon account-based selling and AI content. Marketo tin past integrate and sync with your existing CRM tool.
Marketo vs. HubSpot: Comparison table
| Starting price | Contact for quote | Free |
| Free trial | None | 14 days |
| AI capabilities | Yes | Yes |
| Built-in automation | Yes | Yes |
| Sales forecasting | No | Yes |
| CRM integration | Integration | Built-in |
Marketo vs HubSpot: Pricing
Marketo
Businesses that are funny successful Marketo tin acquisition it done the Adobe suite oregon arsenic an idiosyncratic product. Below are the premium tiers for Marketo arsenic a standalone solution, each of which necessitate contacting them for a quote.
- Growth: For up to 10 users and 20,000 calls per day. Offers halfway email selling and segmentation features with constricted automations.
- Select: For up to 25 users and 50,000 calls per day. Offers indispensable selling automations and measurement tools.
- Prime: For up to 25 users and 50,000 calls per day. Offers lead- and account-based selling with precocious travel analytics and AI personalization.
- Ultimate: For up to 25 users and 50,000 calls per day. Includes Marketo’s astir precocious selling automations with premium attributions and Marketo Measure.
HubSpot
Below, I person included some HubSpot’s CRM and Marketing Hub pricing.
- Free CRM: Free for 5 users with interaction management, quotes, unrecorded chat, and more.
- Sales Hub Starter: $15 per spot per month, billed annually, oregon $20 erstwhile billed monthly. The Starter program includes each the tools successful the escaped plan, positive elemental automation, e-signature, speech routing, and more.
- Sales Hub Professional: $90 per spot per month, billed annually, oregon $100 erstwhile billed monthly, positive a one-time $1,500 onboarding fee. This program includes each Starter features and prospecting workspace, playbooks, forecasting, and more.
- Sales Hub Enterprise: $150 per spot per month, with an yearly committedness and a one-time $3,500 onboarding fee. Users of this program person each Professional tools, positive precocious permissions, predictive pb scoring, speech intelligence, and pb signifier routing.
- Free selling tools: Free for up to 5 users. Allows users to make caller email leads.
- Marketing Hub Starter: $15 per spot per month, billed annually, oregon $20 erstwhile billed monthly. This includes each HubSpot Marketing escaped tools positive email and in-app chat support, selling automations, and unfastened branding connected content.
- Starter Customer Platform: $15 per spot per month, billed annually, oregon $20 erstwhile billed monthly. This level grants entree to the Sales, Service, and Content HubSpot Hubs.
- Marketing Hub Professional: $800 for 3 seats per month, billed annually, oregon $890 erstwhile billed monthly. This program has each features from the Starter tier positive run reporting, societal media, omnichannel selling automation, and more.
- Marketing Hub Enterprise: $3,600 for 5 seats per month, billed annually, with further seats starting astatine $75 per month. This program includes each Professional features positive the quality to bounds entree to contented and data, multi-touch gross attribution, lawsuit travel analytics, and more.
Marketo vs HubSpot: Feature comparison
AI capabilities
Winner: Tie
With Adobe generative AI, Marketo Engage users tin make contented for each channels, including email, nurturing, chat, webinars, and more. Additionally, generative AI tin assistance with unrecorded chat enactment by having chatbots reply questions successful a earthy and brand-friendly way. Marketo AI tin besides nutrient speech summaries for income reps positive dialog assists. Reps tin usage this to instantly make afloat libraries of topics, questions, and objection responses to notation to.
HubSpot besides provides generative AI features somewhat extended beyond Marketo’s capabilities for unsocial tools similar full website generators. Similar to Marketo, HubSpot AI tin nutrient summarizations, marque dependable consistency, blog and email writers, and chatbot builders. HubSpot does supply SEO recommendations that tin optimize a business’ website and blog posts to fertile higher successful hunt motor results for optimal reach.
Example Marketo AI branded chatbot. Image: MarketoBuilt-in automations
Winner: Tie
Marketo users tin rapidly motorboat automations by allowing AI to physique predictive audiences and segments. These automations tin nurture prospects done omnichannel selling with personalized experiences and triggered content. By utilizing behavioral data, built-in intelligence, and blase travel flows, businesses tin some place and prosecute customers to accelerate the lawsuit experience.
HubSpot’s selling automation bundle tin make selling campaigns that automate regular tasks. These campaigns tin beryllium extended crossed SMS, in-product marketing, and more. Users of HubSpot tin automate pb nurturing utilizing email drip campaigns that nonstop timely touchpoints to prospects. HubSpot’s automations are customizable and tin beryllium utilized to make targeted workflows oregon communications ranging from a elemental follow-up to a analyzable lawsuit journey.
HubSpot workflow and automation builder. Image: HubSpotSales forecasting
Winner: HubSpot
While Marketo doesn’t connection circumstantial income forecasting data, it does connection wide show analytics. Users of Marketo tin measurement gross by transmission oregon programme crossed metrics similar pipeline, investment, ROI, and prospects generated. Marketo besides has a unsocial predictive diagnostic that tin make contented recommendations. For example, AI-powered recommendations tin show a barroom placement overlay for each web visitant to item the azygous champion performing plus for that circumstantial buyer.
HubSpot has much elaborate forecasting bundle with an easy-to-use interface. It allows for a holistic overview of full pipelines and timely concern forecasts that tin beryllium utilized for large squad strategizing oregon 1:1s for income oregon work teams. HubSpot adjacent offers income forecasting templates that users tin instantly instrumentality to way pipeline performance, foretell income revenue, and item which deals to prioritize.
HubSpot forecasting dashboard. Image: HubSpotCRM integration
Winner: HubSpot
Marketo itself is not a CRM tool. It operates wholly arsenic a selling solution built for pb procreation and management. Because of this, it has the quality to integrate with third-party CRM tools. When you link Marketo to a CRM, it tin stock accusation specified arsenic pb details and scores with the CRM for further investigation and nurturing. Marketo tin integrate with Salesforce and Microsoft Dynamics 365.
HubSpot offers a income and CRM solution wrong its suite of tools. Users tin way and analyse income enactment with idiosyncratic leads and accounts successful existent time. HubSpot’s escaped CRM includes well-rounded features specified arsenic gathering scheduler, email template builder, unrecorded chat software, and woody pipelines. HubSpot’s CRM solution tin beryllium customized and scaled to lucifer your business’s size and needs.
HubSpot CRM interface. Image: HubSpotMarketo pros and cons
Pros of Marketo
- Offers integrations with different CRM providers.
- Users praise Marketo and Adobe’s lawsuit support.
- Offers precocious pb people management.
Cons of Marketo
- Users study costly further charges for premium features.
- Limitations astir plan and interface themes.
- Users study outdated UX and UI.
HubSpot pros and cons
Pros of HubSpot
- 14-day escaped trial.
- Offers customizable and divers templates.
- Powerful automation sequences for lawsuit interactions.
Cons of HubSpot
- Premium subscriptions and add-ons tin beryllium pricey for smaller businesses.
- User reports of occasional strategy glitches and complications.
- Users study there’s a learning curve with the software.
Should your enactment usage Marketo oregon HubSpot?
Choose Marketo if . . .
- You’re already a idiosyncratic of Adobe products and conscionable privation a elemental pb procreation instrumentality added to your tech stack.
- You’re a B2B institution looking for an account-based selling tool.
- You privation to boost your e-commerce concern strategies.
Choose HubSpot if . . .
- You’re a tiny concern looking for a robust escaped CRM solution with premium upgrades.
- You’re a B2B oregon a B2C concern successful request of a marketing, sales, and work tool.
- You’re an endeavor concern successful immoderate manufacture looking for a full-scale CRM solution.
To excavation much into this supplier arsenic a CRM solution, caput implicit to our HubSpot review.
Methodology
To comparison Marketo and HubSpot arsenic selling and pb procreation providers, I utilized an in-house rubric. This rubric consists of predefined criteria and subcriteria centered astir the astir important factors erstwhile evaluating immoderate wide pb procreation oregon CRM bundle and its functionality.
Here’s a breakdown of the scoring criteria to comparison Marketo and HubSpot:
- Cost: Weighted 25% of the full score.
- Core features: Weighted 25% of the full score.
- Customizations: Weighted 15% of the full score.
- Integrations: Weighted 15% of the full score.
- Ease of use: Weighted 10% of the full score.
- Customer support: Weighted 10% of the full score.
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