Microsoft Dynamics vs. Salesforce: The complete guide

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The Salesforce and Microsoft logos.Image: Rebecca Olason/TechRepublic

Microsoft Dynamics and Salesforce are some industry-leading concern exertion suites that see a assortment of utile endeavor tools. And portion the 2 platforms connection solution portfolios that absorption connected antithetic concern audiences and usage cases, they overlap successful their accent connected precocious lawsuit narration absorption features and functions.

SEE: The Ultimate Guide to Customer Service (TechRepublic Academy)

If your enactment is looking for a CRM solution, Microsoft Dynamics and Salesforce are 2 of the apical options connected the market. But, which 1 is champion for your organization? To usher you successful the decision-making process, this merchandise examination usher looks astatine each CRM’s halfway features, its pros and cons, and what it volition outgo to get started with Microsoft Dynamics versus Salesforce software.

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What is Microsoft Dynamics?

The Microsoft logo.Image: Microsoft

Microsoft Dynamics is simply a suite of intelligent concern applications that improves the operational ratio of businesses. Dynamics solutions absorption connected making businesses much flexible and cost-efficient, specifically with enterprise assets planning and lawsuit narration absorption solutions. Its CRM tools amended income productivity and selling effectiveness utilizing concern intelligence, run absorption and societal insights on-premises, successful the unreality oregon successful a hybrid setup.

What is Salesforce?

The Salesforce logo.Image: Salesforce

Salesforce is simply a institution that builds cloud-based bundle to assistance businesses observe and link to much prospects, seal much deals, and supply amended lawsuit service. Its Customer 360 CRM solution is designed to assistance sales, commerce, marketing, IT teams and different departments turn relationships not lone with customers but besides with employees. Beyond accepted CRM, Salesforce is besides commonly utilized for app improvement and large information analytics done Tableau.

Microsoft Dynamics vs. Salesforce: Comparison table

Microsoft DynamicsSalesforce
Sales forecastingYesYes
Lead managementYesYes
Sales show managementNoYes
ReportingYesYes
E-commerce integrationsAdd-on oregon third-party plug-insAdd-on
DeploymentOn-premises, unreality oregon hybridCloud
PricingStarts astatine $50Starts astatine $25

Microsoft Dynamics vs. Salesforce: Feature comparison

Sales and marketing

Microsoft Dynamics uses a connected income and selling solution to rise income and engagement for its customers careless of their funnel stage. It achieves this utilizing unified data, productivity and collaboration tools.

Dynamics users tin visualize lawsuit information and usage artificial quality to pass their decisions. Users tin personalize and foretell lawsuit intent, velocity up income and marketing, automate the income process, summation productivity, and empower and manager teams successful existent time.

SEE: Salesforce Industry Clouds: GM talks caller products and which verticals are adjacent connected their roadmap (TechRepublic)

Salesforce approaches income and selling done 2 products: Sales Cloud and Marketing Cloud. Sales Cloud optimizes ratio and lowers costs utilizing data, quality and automation. It helps its customers execute their goals with accidental management, income automation and forecast management.

Marketing Cloud enables its users to triumph customers and person much businesslike engagements done data-first integer marketing. Users tin automate engagement crossed channels, usage intelligent insights to optimize selling show and personalize moments utilizing real-time information from Salesforce Genie Customer Cloud.

Customer service

Microsoft Dynamics delivers exceptional lawsuit journeys done an intelligent interaction halfway solution that allows users to personalize lawsuit experiences, rise worker effectiveness and optimize work operations. It strengthens lawsuit connections by delivering omnichannel service, resolving lawsuit issues faster, improving lawsuit absorption and evolving tract work management.

SEE: IT absorption software: The eventual buyer’s guide (TechRepublic)

On the different hand, Salesforce offers Service Cloud, a azygous level for its users to maximize instrumentality connected concern and amended efficiency, from the interaction halfway to the field. Through features specified arsenic automation and lawsuit management, Service Cloud scales each process and personalizes each engagement with artificial intelligence.

Commerce

With Microsoft Dynamics integer commerce solutions, users tin connection a unsocial commerce acquisition and accommodate it to the varying purchasing needs of their customers. More specifically, Dynamics 365 makes it imaginable to link the carnal and integer buying channels customers usage to marque buying seamless. It besides infuses quality crossed income and retail data, improves agility for amended adaptation and streamlines commerce operations.

SEE: The Ultimate Shopify & E-commerce Expert Bundle (TechRepublic Academy)

Salesforce offers Commerce Cloud to maximize companies’ gross done flexible tools and automation. Its intelligent recommendations are generated done AI and are particularly utile for expanding conversions. Commerce Cloud products see B2B Commerce, Order Management for cost-cutting and driving growth, Commerce Marketplace, and Payments.

Integrations

Both solutions supply immense integration options to their customers. However, Microsoft Dynamics’ quality to efficiently integrate absorption bundle crossed the departments, divisions and locations of an enactment makes it a fashionable prime for ample and scaling organizations. Additionally, 1 of Microsoft Dynamics’ standout integrations is its afloat integration with the Microsoft Office suite.

As for Salesforce, its latest integrations see Tableau and Slack to amended real-time visualizations and collaboration respectively. These integrations successful peculiar determination Salesforce a measurement person to satisfying the needs of its users done 1 tech stack. The Tableau integration offers users instant entree to lawsuit analytics and visualizations to guarantee they marque the close decisions overmuch faster; the Slack integration aims to simplify processes and collaboration to lessen organizational silos among teams.

Microsoft Dynamics pros and cons

Pros

  • Integrations with Microsoft products marque it a seamless solution for teams that are already subscribed to different Microsoft products.
  • The low-code level makes Dynamics elemental to usage and configure.
  • Customization is casual utilizing .NET, HTML and Java.
  • Dynamics is highly scalable to fulfill idiosyncratic needs, whether scaling up oregon scaling down.
  • Dynamics has afloat compliance with GDPR and different regulations, arsenic it leverages high-quality information standards from the Azure platform.

Cons

  • The minimum subscription outgo is higher than Salesforce.
  • There are nary income show management, spouse absorption oregon clip tracking features.

Salesforce pros and cons

Pros

  • Customers bask not lone a merchandise but a full ecosystem of solutions.
  • Salesforce includes plans suitable for tiny businesses and startups.
  • Its automation and AI-infused solutions alteration companies to make much detailed, data-driven insights.
  • Salesforce offers extended out-of-the-box functionality.

Cons

  • It is casual for users to over-customize their Salesforce solutions, making them needlessly analyzable and ineffective for halfway concern functions.
  • No on-premises server deployment is available, arsenic Salesforce is afloat cloud-based.

Microsoft Dynamics and Salesforce pricing

Microsoft Dynamics covers a wide scope of concern areas and is individually priced for each of those areas. Its lowest-priced solution bundle starts astatine $50 per idiosyncratic per month. For much accusation connected Microsoft Dynamics’ pricing breakdown for antithetic solutions and industries, you tin sojourn its pricing page.

Similarly, Salesforce pricing is based connected some products and add-ons. When you take an edition, you get a bundle of immoderate of the astir fashionable Salesforce features successful a azygous package. Add-ons springiness users the quality to customize their CRM solutions to recognize their desired product. The lowest-priced Salesforce merchandise bundle starts astatine $25 per idiosyncratic per month. Explore Salesforce’s pricing leafage to find which merchandise oregon solution champion fits your needs.

Which is better: Salesforce oregon Microsoft Dynamics?

These 2 apical products successful the CRM abstraction are well-developed solutions connected their ain but are adjacent much precocious erstwhile you see the galore third-party integrations each solution offers. In different words, they’re some large solutions with enterprise-level features.

Microsoft Dynamics whitethorn beryllium the amended prime if you are a larger, established concern oregon if you already usage Microsoft Office and different products successful the Microsoft ecosystem. Microsoft Dynamics instances are implemented with the assistance of third-party reselling and consulting partners. Its dedicated absorption connected your circumstantial implementation makes Dynamics a apical information for galore of the biggest and astir analyzable enterprises.

SEE: The Salesforce Certification Essentials Bundle (TechRepublic Academy)

Salesforce serves businesses of each sizes and is peculiarly beneficial to customers that privation to marque the astir of extended integrations, an ecosystem that goes beyond CRM, precocious automations and/or AI capabilities. Additionally, it whitethorn beryllium much charismatic to smaller and younger companies owed to its little starting price.

Read next: CRM software: Choosing the close CRM for your business (TechRepublic)

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