Netflix’s ad-supported plan comes to Apple TV after months of delay

When Netflix launched its ad-supported plan 4 months ago, determination were a fewer devices that the program didn’t support—Apple TV being 1 of them. Starting this week, the cheaper tier is disposable successful the Netflix tvOS app.

A Reddit user that goes by websgeisti noticed the update yesterday. The idiosyncratic noted that Netflix’s Basic with Ads program is disposable connected the latest mentation (2.3.0) of the Netflix app connected Apple TV.

Netflix confirmed to TechCrunch that the program enactment connected tvOS is present available.

Previously, Apple TV users were incapable to entree the ads tier and were alternatively asked to either upgrade to Netflix’s pricier plans oregon effort connected a antithetic device.

When TechCrunch reached retired to Netflix backmost successful November, the institution told america that portion the Basic with Ads program isn’t disposable connected tvOS astatine launch, it would beryllium coming soon.

The tier has yet to go disposable connected Chromecast, Chromecast Ultra, PlayStation 3 and the Netflix app for Windows.

Despite the hold successful adding the supported devices, among different setbacks similar fewer titles, Netflix previously shared however blessed it was astir the occurrence of its caller tier. At the Consumer Electronics Show successful Las Vegas, Netflix President of Worldwide Advertising, Jeremi Gorman, said determination is simply a “broad swath” of advertisers connected the platform.

However, a period aft it launched, analytics steadfast Antenna reported that lone 9% of caller Netflix subscribers successful the United States signed up for the cheaper plan.

Netflix rolled retired its $6.99/month ad-supported program successful November 2022 to subscribers successful the U.S., the U.K., France, Germany, Italy, Australia, Japan, Korea, Brazil, Canada and Mexico. Ads are 15 to 30 seconds long, and there’s an mean of 4 to 5 minutes of ads per hour. The Basic with Ads program has a little video prime of 720p HD and subscribers tin lone watercourse from 1 instrumentality astatine the aforesaid time. Around 5% to 10% of Netflix’s contented catalog is unavailable owed to licensing restrictions. Plus, subscribers don’t person entree to offline viewing with the ad-supported plan.