The 5 Best Call Tracking Software (Low Spend, High Return)

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Tracking calls is usually a analyzable process — the champion telephone tracking bundle makes it easy. Keep speechmaking to larn astir the apical options for your concern and however to take the close 1 for your team.

Best telephone tracking bundle overall: CallRail
Best for multi-touch attribution: Invoca
Best for e-commerce: WhatConverts
Best for telephone halfway telephone tracking: CallTrackingMetrics
Best for omnichannel tracking: Infinity

Giving attribution to the selling channels that bring successful callers is simply a indispensable for maximizing ROI. Call tracking bundle is designed to place wherever callers travel from, truthful you cognize which selling strategies are moving and which ones aren’t. By spending a small upfront, you tin thrust much gross successful the agelong run.

Top telephone tracking bundle comparison

Call tracking platforms travel successful each flavors, from basal and casual to precocious and powerful. Here’s a look astatine a fewer of the areas that marque my apical picks antithetic from 1 another.

Best forStarting priceFree trialKeyword spottingIVRIntegrations

CallRail	Best overall	$45 per month	14 days	Some plans	Add-on	33 + Zapier
Invoca	Multi-touch attribution	Custom quote	Demo only	Add-on	Some plans	Add-on
WhatConverts	E-commerce	$30 per month	14 days	All plans	Some plans	1,000+
CallTrackingMetrics	Call halfway telephone tracking	$65 per month	30 days	Some plans	All plans	46 + Make and Zapier
Infinity	Omnichannel tracking	$199 per month	Demo only	Top tier only	Add-on	27

CallRail: Best telephone tracking bundle overall

Image: CallRail

When it comes to telephone tracking bundle that genuinely has it all, it’s hard to bushed CallRail. It offers streamlined telephone attribution, truthful you cognize precisely however callers find you and you tin rapidly comparison channels side-by-side to spot which campaigns person the astir impact.

Why I chose CallRail

CallRail helps you way each touchpoint successful the selling funnel. With visitor-level tracking, you tin spot what happens earlier idiosyncratic calls your concern from a deeper, big-picture perspective. And with precocious analytics, you tin guarantee your decisions are ever fueled by 100% nonsubjective data. This, on with IVR analytics, is simply a potent combination. Despite its power, CallRail is 1 of the much affordable options connected my list.

Pricing

Call Tracking: $45 per period + usage.
Call Tracking + Conversation Intelligence: $90 per period + usage.
Call Tracking + Form Tracking: $90 per period + usage.
Call Tracking Complete: $135 per period + usage.

All plans see 5 escaped section numbers, 250 section minutes per month, and 100 substance messages per month. Plans with signifier tracking see 1,000 submissions and those with transcriptions see 7,500 complimentary minutes.

SEE: Why Career Road Maps Attract and Retain Support Technicians (TechRepublic Premium)

Each further section fig is $3, other section minutes are $0.05 each, toll-free numbers are $5, toll-free minutes are $0.08, and other texts are $0.016 each.

Features

Simple telephone attribution.
Custom menus and telephone routing.
Call signaling and scoring.
7,500 escaped transcription minutes.
AI-driven conversational intelligence.
Dynamic fig insertion.
Detailed analytics.

CallRail provides a elaborate timeline view.

Pros and cons

ProsCons

Local numbers are cheap. Second-most affordable option. Cutting-edge conversational intelligence. Easy to link leads with the close people. Data for virtually each lawsuit touchpoint.	Many integrations outgo extra. Limited customization options. White labeling is constricted to higher tiers.

Invoca: Best for multi-touch attribution

Image: Invoca

While astir telephone tracking tools connection multi-touch attribution, it’s Invoca’s breadstuff and butter. Understanding each interaction constituent is cardinal to a higher measurement of prime leads and getting the astir of your selling fund — moving with a supplier that specializes successful it gives you each of the top-tier tools you request to bash it well.

Why I chose Invoca

I’m impressed with however Invoca uses precocious AI to instantly measurement the prime of each lead. Using Signal AI, which features cutting-edge dependable biometric technology, you tin separate casual callers from those with a beardown likelihood of buying. From there, you tin determine who to prioritize. I besides similar that it makes it casual to retrieve mislaid income opportunities. Say idiosyncratic has superior intent to bargain calls but you don’t reply — Invoca volition notify a manager truthful you tin travel up close away.

Pricing

Invoca offers customized pricing. For brands and agencies, determination are 3 plans:

Pro: 6,000 yearly minutes and 5 customized signals.
Enterprise: 12,000 yearly minutes and 50 customized signals.
Elite: 18,000 yearly minutes and 100 customized signals.

Each program besides comes with antithetic features. As you spell up to higher tiers, you get much of the add-ons astatine nary other cost. There are besides pay-per-call and affiliate selling plans for show marketers, including:

Performance Professional: Standard features + run absorption and payouts.
Performance Enterprise: Dynamic routing, precocious IVR, and whisper.

You tin heighten either program with AI, QA, lawsuit journey, and integration add-ons.

Features

Robust multi-touch attribution.
Ability to acceptable customized signals.
Full travel tracking add-on.
AI analytics to measurement pb quality.
Pay per telephone (not per minute).
Custom IVRs and telephone flows.
Customizable real-time alerts.
AI-powered QA and scorecards.
Agent coaching options.

Pros and cons

ProsCons

Powerful end-to-end attribution. Advanced conversational quality and analytics. Ability to retrieve mislaid sales. Tons of AI-powered functionality. Custom awesome creation.	No pricing transparency. Steeper learning curve. Integrations are an add-on.

WhatConverts: Best for e-commerce

image: WhatConverts

WhatConverts works good for call, chat, text, and signifier tracking. It besides integrates with galore e-commerce platforms, including WooCommerce, Shopify, Squarespace, and BigCommerce. That, paired with its quality to append selling information to orders for afloat discourse into the lawsuit journey, makes it a large prime for e-commerce stores.

SEE: 6 Best Contact Center CRM for 2024 (TechRepublic)

Why I chose WhatConverts

It goes beyond telephone tracking, covering further channels that substance for e-commerce. On apical of that, its section numbers are cheaper than others, it includes unlimited users connected each plan, and it comes with implicit pb absorption capabilities nary substance what you pay.

Pricing

Call Tracking: $30 per month.
Plus: $60 per month.
Pro: $100 per month.
Elite: $160 per month.

Every program includes $30 of escaped usage credits and a 14-day escaped proceedings to spot if it’s close for you. Every program offers what you request to way calls for a azygous business, which is great. The higher you go, the much channels you tin way and the much quality tools you get.

SEE: Nextiva vs RingCentral (2024) – Which One Is Best for Your Business? (TechRepublic)

There are besides dedicated plans for agencies with unlimited accounts truthful you tin usage them to way calls for arsenic galore clients arsenic needed. These plans include:

Plus: $500 per period (includes a $250 escaped usage credit).
Pro: $800 per period (includes a $300 escaped usage credit).
Elite: $1,250 per period (includes a $400 escaped usage credit).

Each tier covers call, form, text, and chat tracking. Local numbers for agencies are the astir affordable I’ve seen, astatine conscionable $1.75 each. However, achromatic labeling the solution is an further $50 per month.

Features

Instant telephone fig setup for telephone tracking.
Track texts, calls, signifier submissions, and calls.
Built-in telephone transcriptions.
Dynamic fig insertion.
PPC run tracking.
Keyword tracking.
Report builder and scheduled reports.
Customer travel tracking.
Bing and Google Ads integrations.

WhatConverts telephone tracking software.

Pros and cons

ProsCons

Various features are large for e-commerce stores. Affordable pricing with escaped credits. Quick setup with user-friendly interface. Unlimited users connected each plan. Integrations don’t outgo extra.	May beryllium hard to scale. Agency plans are expensive. IVR is lone disposable connected immoderate plans.

CallTrackingMetrics: Best for telephone halfway telephone tracking

Image: CallTrackingMetrics

CallTrackingMetrics is large for pb absorption and precocious telephone routing capabilities, making it a coagulated prime for interaction centers. Not lone tin you seamlessly delegate attribution to each call, you tin simultaneously suffice leads and adjacent much deals. Plus, determination are built-in coaching features that let you to support telephone item records truthful you tin reappraisal calls and supply agents with scores to quantify their performance.

Why I chose CallTrackingMetrics

I was initially enactment disconnected by the precocious terms tag but came astir erstwhile I realized however almighty CallTrackingMetrics tin beryllium for the close teams. It tin assistance amended income ratio with pb qualification capabilities, a astute dialer, and real-time monitoring, which aren’t usually disposable with simpler telephone tracking tools.

Pricing

Marketing Lite: $65 per period + usage.
Marketing Pro: $149 per period + usage.
Sales Engage: $274 per period + usage.
Enterprise: $1,999 per period + usage.

Every program includes unlimited users, manual telephone scoring and tagging, telephone and substance attribution, IVR routing, recording, and basal integrations. As you upgrade to higher tiers, you’ll get AI capabilities, web signifier tracking, achromatic statement options, pb triggers, car dialing, and dynamic telephone scripts.

SEE: How to Record a Phone Call connected Android successful 5 Ways (TechRepublic)

It’s 1 of the astir precocious options connected the list, which is reflected successful its higher terms tag.

Features

Comprehensive call, text, form, and chat tracking.
Call signaling and IVR routing.
Workflow, scoring, and analytics triggers.
HIPAA and GDPR compliance.
Smart Dialer for outbound productivity.
Live coaching tools.
Real clip dashboards.
Performance reports.

CallTrackingMetrics automated telephone routing.

Pros and cons

ProsCons

One of the astir almighty telephone tracking tools connected the market. Intelligent pb management, a Smart Dialer, and real-time monitoring. Full scope of reporting and analytics. Unlimited users connected each plan. Support for achromatic labeling and sub-accounts connected immoderate plans.	Advanced features person a steep learning curve. It’s much costly than others. Can consciousness overwhelming.

Infinity: Best for omnichannel tracking

Image: Infinity

Most telephone tracking bundle platforms let you to way aggregate channels. But if you genuinely privation a holistic overview of wherever your callers are coming from and however the pieces acceptable together, it’s hard to bushed Infinity. Your website, hunt engines, videos, landing pages, webinars, emails, and adjacent e-books tin each beryllium easy tracked with this platform. While it whitethorn not person the aforesaid measurement of features arsenic different telephone tracking software, the quality to way virtually each transmission you tin ideate is what makes it shine.

Why I chose Infinity

With it, you’ll beryllium capable to spot what led to a conversion. But it goes further than that — you tin besides spot what happened earlier that arsenic good arsenic what happened after. Say a caller heard astir you done 1 of your PPC campaigns, clicked connected your landing page, visited your website for much information, and went to your interaction leafage to telephone you. After the call, they went backmost to your website to bash much digging. You’ll cognize precisely wherever they went and what they saw each measurement of the way.

Pricing

Essentials: $199 per period + $0.20 per call.
Pro: $299 per period + $0.15 per call.
Enterprise: Price disposable connected request.

Rather than charging per infinitesimal similar different telephone tracking tools, you tin person longer conversations without paying the terms since you wage per call. Infinity offers targeted plans for marketers, sales, interaction centers, lawsuit service, and compliance teams.

SEE: What Is the Best Dialer for My Call Center? (TechRepublic)

Each 1 is optimized astir the usage case, with antithetic features being disposable astatine antithetic tiers.

Features

Custom scorecards.
Set telephone and website goals.
Advanced conversational analytics.
Smart Match technology.
One period of telephone signaling storage.
Whisper, rating, and blocking available.
Dial plans and IVR add-ons.

Pros and cons

ProsCons

Optimize the end-to-end lawsuit travel and way each touchpoint. Robust quality and conversational analytics. Incredibly elaborate attribution. Smart Match for smarter sales. Pay per telephone alternatively of per minute.	Expensive entry-level plans. IVR is an add-on connected each tier. No escaped trial.

How bash I take the champion telephone tracking bundle for my business?

I urge moving backwards — commencement with knowing your lawsuit journeys and what channels they usage to find your business. This should see each transmission you’re presently using, from e-books and your website to affiliate selling and PPC campaigns.

From there, you tin instantly constrictive your choices based connected the attribution channels you request to support way of. At this stage, I besides suggest taking an honorable look astatine what you tin afford.

Can you realistically rise the outgo of lawsuit acquisition and inactive marque a profit? If so, however much? This is an important information erstwhile defining your budget.

Once you’ve narrowed it down to a fewer providers, you should docket demos and escaped trials to spot however they enactment and marque definite they tin bash everything you need. At this point, it’s mostly a idiosyncratic penchant arsenic to which interface you prefer.

Methodology

The main crushed I chose these peculiar brands is due to the fact that they each supply close telephone attribution crossed a wide scope of channels. While the features and pricing vary, they each present existent value.

More specifically, I looked at:

Price: I identified however overmuch it costs per period to usage telephone tracking software.
Free trial: Most products connection astatine slightest a 14-day escaped trial, portion others connection arsenic overmuch arsenic 30 days.
Features: Besides telephone attribution, I examined the afloat scope of features, specified arsenic conversational quality and telephone transcription abilities.
Trackable channels: Most platforms screen the basics similar the web, paid ads, and societal media. However, immoderate are much extended and see videos, podcasts, and more.
Attribution capabilities: I looked astatine the wide level of extent and accuracy of attribution.
Lead scoring: Some products see pb scoring, which helps place high-quality leads truthful they tin rapidly beryllium routed to squad members.
Analytics: All platforms person immoderate signifier of built-in analytics, but I lone included those with precocious analytics that are inactive user-friendly.