- Best B2B database for pb routing and management: ZoomInfo
- Best B2B database supplier offering intent data: UpLead
- Best B2B database for prioritizing information hygiene: Lusha
- Best B2B database for tracking income engagement: Apollo
- Best supplier for integrating with CRMs: Lead411
- Best supplier serving planetary markets: Clearbit
- Best B2B database for societal media prospecting: Datanyze
B2B database providers are companies that connection a scope of information services similar workflow management, information enrichment and income quality done an inhouse level oregon web integrations. They root leads that lucifer your clientele and physique databases with their astir close interaction accusation and income predictions.
Top B2B database providers comparison
Businesses of immoderate size tin utilize a B2B database supplier to negociate information and standard their services to lucifer their scope of work. The champion B2B database providers volition assistance place the champion acceptable leads for your solution portion besides compiling their astir close interaction information, demographic and firmographic data. From there, they negociate these incoming leads done pipelines, workflows and information enrichment features.
| ZoomInfo | Y | Y | Y | Y | Contact for quote. |
| UpLead | Y | Y | Y | Y | $99/mo* |
| Lusha | Y | Y | N | N | Free starting price. |
| Apollo | Y | Y | Y | Y | Free starting price. |
| Lead411 | Y | Y | N | N | $99/mo per user. |
| Clearbit | N | N | N | Y | Free starting price. |
| Datanyze | N | Y | N | N | $21/mo* |
*Price erstwhile billed annually.
ZoomInfo: Best B2B database for pb routing and management
Figure A Image: ZoomInfo
ZoomInfo is simply a income quality and go-to-market level that helps businesses find institution and idiosyncratic interaction information positive penetration into their buyers’ depletion patterns. Users tin make customized workflows and triggers wrong the ZoomInfo level based connected intent signals that automatically export leads to their CRM, enabling income reps to beryllium notified astir progressive leads and to commencement engaging with them astatine the close time.
Pricing
- SalesOS: Access institution insights and interaction information. Contact for quote.
- MarketingOS: Pipeline absorption and integer selling solutions. Contact for quote.
- TalentOS: Source and negociate candidates for institution recruitment. Contact for quote.
Features
- Custom workflows: Launch and integrate your existent tech stack tools with your workflow for personalized pb engagement.
- Website IP tracking: Identify and prosecute with website visitors successful existent clip to crook them into high-quality leads.
- Cross transmission marketing: Design targeted show and societal media advertizing to usage crossed aggregate channels.
Pros
- 14-day escaped trial.
- Large interior database.
- Identifies anonymous tract visitors.
Cons
- No upfront pricing.
- Buyer intent outgo extra.
- Reports of steep level learning curve.
Why we chose ZoomInfo
ZoomInfo not lone identifies engagement-ready leads but tin besides nonstop them to the close income rep astatine the close clip to shorten your income cycle. They bash this by automating territory absorption and routing assignments. You tin negociate and show pb organisation processes with their optimized, round-robin organisation strategy from 1 cardinal dashboard.
Figure B Caption: Sample pb routing workflow. Image: ZoomInfo
UpLead: Best B2B database supplier offering intent data
Figure A Image: UpLead
UpLead is simply a B2B database that focuses connected uncovering high-quality prospects on with their astir close information and interaction information. Their level allows you to filter implicit 50 unsocial hunt criteria to find leads that are progressive successful their purchaser travel and lucifer your perfect lawsuit profile. UpLead besides offers existent clip email verification and penetration similar demographics, firmographics and technographics for your income reps to trust on.
Pricing
- Test Drive: Get 5 credits and verified email addresses and telephone numbers for 7 days.
- Essentials: Everything successful the Test Drive positive CRM integration and 170 monthly credits for $99/month.
- Plus: Everything successful the Essentials positive information enrichment and 400 monthly credits for $199/month.
- Professional: Everything successful the Plus tier, positive purchaser intent information and a customized magnitude of monthly credits. Contact for quote.
Features
- Data collection: Follow UpLead’s eight-step process for searching, segmenting and managing pb information.
- Email verification: Verify each email code successful existent clip to guarantee delivery.
- Bulk downloads: Find and rapidly download full pb lists to entree offline.
Pros
- Offers a level demo.
- 155+ cardinal contacts.
- 95% accuracy guarantee.
Cons
- Short proceedings compared to manufacture standard.
- Users study outdated dashboard UI.
- Limited lawsuit support.
Why we chose UpLead
UpLead’s intent information relation allows you to filter done leads by their depletion patterns. This way, you tin spell aft prospects who are presently successful the marketplace to marque a acquisition similar your solution. Advanced intent information tin assistance optimize your income process since it notifies you precisely erstwhile to statesman engaging leads and adjacent what to accidental to them.
Figure B Caption: UpLead dashboard taxable intent filter. Image: UpLead
Lusha: Best B2B database for prioritizing information hygiene
Figure A Image: Lusha
Lusha is an affordable B2B database bundle designed to link you with existent determination makers and authorization figures successful your people clientele. In the escaped tier, you tin find emails and telephone numbers of 5 contacts per month. Lusha’s occupation alteration filter, its integrations options and however it suggests akin leads tin assistance tiny teams connected a choky budget.
Pricing
- Free: Receive escaped credits and nonstop telephone fig for 1 escaped user.
- Pro: Get everything successful the Free tier, positive database absorption and exports for $29 per user/month.
- Premium: Get everything successful the Pro tier positive bulk prospecting and analytic entree for $51 per user/month.
- Scale: Get everything successful the Premium tier positive CVS enrichment and CRM integrations for a customized quote.
Features
- Prospecting API: Reduce manual enactment by mounting filter criteria for the database to automatically benignant leads that lucifer your perfect lawsuit profile.
- Activity alerts: Notifies you erstwhile a imaginable makes a alteration oregon triggers an enactment that influences their buying potential.
- Platform integrations: Connect Lusha to your CRM, calendar, email supplier and more.
Pros
- 45 cardinal North American contacts.
- Quick lawsuit onboarding and instant access.
- Affordable enactment for tiny businesses.
Cons
- No information accuracy guarantee.
- Fewer contacts than different providers.
- Limited LinkedIn prospecting.
Why we chose Lusha
Lusha ensures you person the freshest accusation for the B2B leads they find, including their interaction information, location, manufacture tags and more. Their information hygiene capableness besides updates caller contacts with close accusation and cleans your CRM from having duplicates, inaccurate contacts oregon out-of-date accounts. This besides helps with pb prioritization by automating pb routing and scoring based connected the healthiest pb info.
Figure B Lusha information cleansing and hygiene example. Image: Lusha
Apollo: Best B2B database for tracking income engagement
Figure A Image: Apollo
Apollo is simply a income quality bundle that helps users build, negociate and prosecute with B2B leads. With implicit 275 cardinal contacts, their level tin assistance you find perfect leads for your institution with 65+ filters and attributes. Once leads are funneled into your pipeline, you tin way engagement, tasks and sequences, making it an all-in-one level for pb procreation and adjacent nurturing.
Pricing
- Free: Basic series automations positive 60 credits and 120 exports a year.
- Basic: $49 per user/mo for 900 credits and 12,000 exports a year.
- Professional: $79 per user/mo for 1,200 credits and 24,000 exports a year.
- Organization: $119 per user/mo for 2,400 credits and 48,000 exports a year.
Features
- Reporting and analytics: Combine aggregate reports into 1 dashboard to visualize your full income pipeline.
- Lead scoring: Leverage information from your CRM and Apollo relationship to get AI-generated pb scores.
- Meeting scheduling: Automate assignment scheduling with leads by gathering this functionality close into your Apollo workflow.
Pros
- 14-day escaped trial.
- 275+ cardinal contacts.
- 98% email accuracy.
Cons
- Reports of incomplete interaction profiles.
- Inconsistent planetary data.
- Users petition much onboarding training.
Why we chose Apollo
Apollo offers end-to-end income information and tracking. After curating a B2B database of qualified leads, Apollo creates automated, multi-step touchpoints for your outreach, including emails, acold calls, LinkedIn tasks and more. They tin besides docket meetings done automations, making it easier for clients to publication demos oregon travel up meetings with you.
Figure B Caption: Example Apollo pipeline for tracking pb engagement. Image: Apollo
Lead411: Best supplier for integrating with CRMs
Figure A Image: Lead411
Lead411 is simply a B2B pb database that supports sales, technology, selling and recruiting teams. Apart from their modular subscription-based database offerings, they besides connection to physique and merchantability a one-time B2B email database of verified email addresses with a 96% accuracy rate.
Pricing
- Basis Plus Unlimited: $99/mo per idiosyncratic for unlimited email views and 2,400 exports a year.
- Pro with Bombora Intent: Everything successful Basic+ with 10,000 exports a year. Contact for quote.
- Unlimited: Everything successful Basic+ with unlimited exporting and dedicated support. Contact for quote.
Features
- International searching: Databases see home and planetary contacts for breaking into caller income territories.
- Custom triggers: Use a maturation intent algorithm to make workflows that determination leads done your income funnel if they instrumentality circumstantial actions.
- Lead scoring: Segment incoming leads with strict filters that lucifer your perfect lawsuit profile.
Pros
- Offers a 7-day escaped trial.
- Integrates with 25 antithetic CRMs.
- Domestic and planetary sourcing.
Cons
- Limited filtering options.
- Limited lawsuit support.
- Reports of dilatory exporting.
Why we chose Lead411
Lead411 integrates with implicit 25 CRMs, including Salesforce, HubSpot, Pipedrive, Insightly, Zoho and more. This makes interaction enrichment and cleansing easier by syncing the information successful your CRM with their up-to-date information. It besides fills successful holes and filters retired outdated information. All of their pricing tiers with a acceptable interest see this integration functionality.
Figure B Caption: Lead411 level preview. Image: Lead411
Clearbit: Best supplier serving planetary markets
Figure A Image: Clearbit
Clearbit is simply a B2B information supplier that focuses connected targeting your apical accounts, revealing the buying intent of those accounts and past uncovering the determination makers of those accounts. Recently acquired by HubSpot, Clearbit tin integrate with a assortment of bundle successful your income tech stack, including HubSpot, Salesforce, Slack, Drift and Clarli.
Pricing
- Free: Basic entree to 25 credits a period and Hubspot pipeline building.
- Growth: 125-1,000 credits a period positive qualified leads for $50-$275/month.
- Business: If you privation much oregon are an endeavor level company, interaction for a customized quote.
Features
- Lead filtering: Organize incoming leads by updated occupation titles oregon institution tenure.
- Company insights: See your people relationship firmographics, gross reports and more.
- Global targeting: Access markets crossed the satellite erstwhile pulling B2B datalists.
Pros
- 30M+ B2B contacts.
- Free mentation available.
- Integrates with a assortment of technologies.
Cons
- Doesn’t integrate with Outlook.
- Reports of mediocre information accuracy.
- Limited regional/geographic searching.
Why we chose Clearbit
Clearbit offers a people marketplace builder that filters done their planetary B2B landscape. This builder tin past place companies successful aggregate countries that would astir apt request your merchandise oregon work oregon are successful the marketplace for it. They past way these imaginable customers arsenic they sojourn your website to assistance your income reps clip their outreach.
Figure B Caption: Clearbit illustration imaginable dashboard. Image: Clearbit
Key features of B2B database providers
You tin often prime what features you tin entree since astir B2B database providers person aggregate pricing tiers and levels of service. There are inactive halfway offerings to prioritize erstwhile researching B2B databases. These see whether the providers are information compliant, tin warrant information accuracy and connection purchaser intent data, workflow instauration and CRM integrations.
Data compliance
When dealing with information and pulling accusation from aggregate sources, moving with a supplier who is information compliant ensures the validity and information of the information they propulsion connected your behalf. There are antithetic compliances and certifications, similar CCPA and GDPR, arsenic good arsenic being validated by third-party auditors.
Data accuracy
Data accuracy refers to however up-to-date the information and accusation the supplier pulls is. This is important due to the fact that erstwhile your income reps statesman pulling leads to contact, they request each detail, specified arsenic the lead’s telephone fig and occupation title, to beryllium correct. Data accuracy helps chopped down connected prospecting clip since income reps don’t person to spell backmost and distant making definite each telephone fig oregon email code matches the pb they’re looking to link with.
Buyer intent data
Buyer intent information is the accusation a database tin propulsion astir a pb that would suggest if they’re presently successful the marketplace for a solution similar yours oregon erstwhile they mightiness be. This tin see penetration arsenic to whether the pb has been searching for keywords astir your industry, if they person immoderate existent providers of your solution and if they’re a bully acceptable to acquisition your solution.
Workflow creation
Workflows are a bid of triggers and pipelines that filter and cleanse incoming data. Workflows amended categorize and visualize the leads. They’re besides meant to assistance conception leads into a presumption that matches your income process. For example, if a pb visits your website doubly successful 1 week, they’re marked arsenic funny and are automatically sent to a income rep to statesman engaging.
CRM integration
CRM integration is erstwhile the level oregon delivered information automatically updates successful your CRM, oregon vice versa. Any edits made connected 1 level should instantly beryllium reflected connected the other. This helps marque the process of outsourcing a B2B database businesslike for your company, truthful income reps aren’t having to manually transportation updates, profiles and full pb lists.
How bash I take the champion pb procreation institution for my business?
Now that you cognize immoderate of the champion B2B databases successful the marketplace currently, positive what halfway features you should expect, it’s clip to commencement looking into which supplier would service your institution best. Luckily, it’s an manufacture modular for B2B databases to connection illustration data, demos and adjacent lengthy trials with their platform. Some providers adjacent person escaped tiers offering a minimal magnitude of credits per period and per user.
Below are illustration questions to inquire a B2B database supplier earlier onboarding their services:
- What in-market manufacture specialization bash they have?
- Do their services lucifer your allocated budget?
- Exactly what information services travel with each pricing tier?
- What levels of enactment does the supplier have?
Methodology
When reviewing the apical B2B database providers serving the marketplace today, we see the halfway offerings of the astir fashionable options arsenic good arsenic outgo transparency and more. We comparison each institution to this preset criteria consisting of categories an mean purchaser mightiness deem important erstwhile choosing a provider.
Below are the criteria we see erstwhile selecting the apical providers, successful bid of importance:
- Cost: Cost transparency, outgo options and terms compared to manufacture standards.
- Core features: Standard capabilities of an mean B2B database provider, specified arsenic pipeline absorption oregon information cleansing.
- Advance tech offerings: Unique oregon industry-specific functionality that a supplier mightiness connection successful summation to the halfway features.
- User reviews: Average idiosyncratic feedback for each provider, either praising oregon criticizing features, level UI oregon support.
Read next: The Best B2B Lead Generation Companies of 2024 for comprehensive and bureau solutions.
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