BuzzGuru Review in Semrush App Center (Influencer Marketing Tool)

Jump to:

• Pricing
• Key features of BuzzGuru
• BuzzGuru’s pros
• BuzzGuru’s cons
• Alternatives to BuzzGuru
• Review methodology

As the relation of societal media continues to expand, influencers person go a indispensable successful selling campaigns. Semrush’s BuzzGuru stands retired successful this marketplace arsenic a starring end-to-end influencer selling absorption platform. Founded successful 2017, the app continually modernizes and grows, present turning to artificial quality and offering a database of 27 cardinal planetary influencers from YouTube, Instagram, TikTok and Twitch.

With BuzzGuru, companies tin observe influencers and develop, tally and show influencer selling campaigns nether 1 cardinal dashboard. The app provides analytics connected influencer show and tools to way a run and instrumentality connected investment.

Pricing

The Basic program costs $169 per month. Users tin adhd the Competitor Analysis for $129 per period and Campaign Management for $69 per month.

Additionally, to summation entree to reports connected definite Instagram influencers, tokens indispensable beryllium used. The Basic program comes with 50 tokens, and upgrading to the Competitor Analysis adds 20 tokens.

Tokens tin besides beryllium bought without restriction:

• 25 tokens are $50 per month.
• 40 tokens are $70 per month.
• 100 tokens are $185 per month.

Key features of BuzzGuru

Influencer discovery

BuzzGuru’s influencer find is 1 of the astir almighty connected the market. The level has information from much than 27 cardinal influencers crossed each large societal media platforms. It provides users with much than 50 astute filters to assistance them find the close influencers for their campaigns.

Searches tin beryllium filtered by transmission topics, views, fig of subscribers, work data, influencer country, terms and broadcast connection (Figure A). Users tin besides hunt influencers’ posts by keywords for much topic-focused searches.

Figure A

BuzzGuru’s influencer find instrumentality with hunt filters. Image: BuzzGuru demo video from Semrush

Influencer analytics

BuzzGuru offers invaluable influencer analytics. Once a idiosyncratic runs a hunt utilizing the filters, they tin click connected immoderate influencer connected the database to entree elaborate information connected the influencer. For each influencer, BuzzGuru creates a illustration that includes the fig of subscribers, societal media channels, mean likes and views, integration costs and engagement rates.

BuzzGuru besides gives each influencer a unsocial transmission prime people based connected metrics. Additionally, users tin entree the influencers’ interaction accusation and information specified arsenic country, videos posted, sites, ratings, assemblage information and much (Figure B).

Figure B

Influencer illustration feature. Image: BuzzGuru demo video from Semrush

Campaign management

The run absorption diagnostic of BuzzGuru is an end-to-end solution to plan, manage, run, show and analyse influencer selling campaigns nether a centralized dashboard. Companies tin make the campaign, import influencer information and way unrecorded show with the tool.

Once a run program is created, and the contented is created by the influencer, teams tin taxable it to the draught section, wherever squad members tin adhd remarks, collaborate and o.k. the content. Once approved, the contented is sent to the Approved section. The nexus to the societal media contented is easy added, and the diagnostic volition automatically initiate. With this feature, users tin visualize unrecorded metrics specified arsenic the run fund spent, views, comments, likes, clicks, registrations and different metrics that tin assistance them analyse ROI (Figure C).

Figure C

Campaign absorption dashboard. Image: BuzzGuru demo video from Semrush

Reports and analytics

With BuzzGuru, companies tin way real-time campaigns with automatic insights and reports; each reports are afloat designed, are acceptable to stock and person each the applicable accusation organized. The app presents the information and show metrics arsenic charts and tables for high-impact visualization (Figure D).

Figure D

Customizable unrecorded run reports. Image: BuzzGuru demo video from Semrush

Using these reports, companies tin leverage elaborate statistic connected ROI, fig of views, mean CPM and different metrics. Using AI, BuzzGuru tin stitchery each run data, whether it is ongoing oregon has ended, and marque close calculations connected fund spent estimates, views and different run tracking and engagement metrics.

Competitor analysis

Users tin get cardinal information astir their competition, including astir however overmuch they are spending, what they are spending it connected and what results they are getting.

With the Competitor Analysis features successful the cardinal dashboard, users tin hunt for competitors and place them from the database of companies; then, users tin unfastened their competitors’ profiles and entree the influencer selling data.

Data successful this diagnostic includes competitors’ fig of influencers used, mentions, approximate budget, views, channel-by-channel info, geographies and countries targeted and influencer category, among different metrics (Figure E).

Figure E

Competitor investigation features. Image: BuzzGuru demo video from Semrush

BuzzGuru’s pros

Accessible and transparent pricing

Unlike different influencer absorption bundle solutions, BuzzGuru pricing is disposable online. The solution is known for offering fantabulous worth and is fashionable among tiny and mean businesses.

Modern idiosyncratic interface

BuzzGuru’s idiosyncratic acquisition is precise straightforward. Additionally, the institution invests heavy successful modern plan that enhances users’ experiences.

Centralized run absorption end-to-end

With BuzzGuru, users bash not person to power from 1 find instrumentality to different bundle oregon app to tally their campaigns. They tin hunt for influencers and develop, execute, show and analyse their campaigns each successful 1 centralized dashboard.

Real-time information and caller features

BuzzGuru uses AI to thrust real-time reports and analytics, and the institution is perpetually innovating and adding caller features, specified arsenic enabling squad collaboration and enhancing rival analysis.

Results tracking and ROI analytics

BuzzGuru integrates a wide scope of metrics that not lone enables companies to interaction influencers who align with their run goals but besides provides real-time and humanities information to way results and measurement ROI.

BuzzGuru’s cons

• The escaped proceedings is lone for 7 days.
• It’s designed for precocious influencer selling absorption teams, truthful the learning curve for beginners would beryllium steep.
• The solution requires the usage of paid tokens to entree features specified arsenic definite influencer reports.
• It’s not an perfect acceptable for ample enterprises due to the fact that it’s designed for tiny and medium-sized companies.
• It tin beryllium costly for enterprises looking to tally massive-scale planetary campaigns.

Alternatives to BuzzGuru

If BuzzGuru isn’t perfect for your company, possibly owed to fund constraints oregon you mightiness beryllium looking for different features, present are 3 alternatives.

Upfluence

Upfluence is simply a respected influencer selling solution that is chiefly utilized by ample enterprises — clients see Amazon, Verizon, Universal and Marriott. The exertion and features of Upfluence are akin to those offered by BuzzGuru; though based connected my research, it is apt much expensive.

TapInfluence

TapInfluence tin beryllium utilized by marketers and creators. The institution is focused connected providing solutions to mean and ample companies. It has precocious run absorption tools and afloat scheduling and publishing tools. TapInfluence’s plans are much costly than BuzzGuru’s, and its influencer find features are little powerful.

Influencity

Starting astatine $168 per month, Influencity has go a apical alternate for startups and agencies with constricted budgets. It offers influencer discovery, reports and analytics, income and ROI tracking and run management. Despite its low-priced solutions, the level is besides utilized by large companies, including Air France, Samsung and Kellogg’s.

Review methodology

To constitute our reappraisal and measure BuzzGuru, I examined sites that compile aggregate information based connected verified idiosyncratic reviews. I besides watched a demo video from a BuzzGuru adept provided by the vendor and its authoritative tract and trial drove the software. I cautiously evaluated BuzzGuru’s features, user-friendliness, terms and more. Additionally, I scoured done the authoritative sites of each the apical influencer selling absorption solution providers.