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Campaign 2016: These are the large tech companies powering the election
Top Election Tech Companies
Image: Dan Patterson
Top Election Tech Companies
The 2016 run is the astir technologically blase wide predetermination successful the modern era. Two large tech trends–big information and societal media–play a large regularisation wrong some the Clinton and Trump campaigns, arsenic good arsenic section and determination down summons races.
In modern campaigns, information informs everything from spending and assets allocation, to argumentation and connection strategy, to get-out-the-vote efforts. Information is aggregated from elector registration files, societal media accounts, galore national agencies, and backstage information vendors.
READ: Cybersecurity spotlight: The ransomware battle (Tech Pro Research ebook)
On the crushed during the primaries, campaigns utilized information and societal tools to hyper-target robocall scripts, and personalized nonstop mail. Grassroots door-knockers were capable to amended people neighborhoods, and canvassers had caller scripts from which to read.
Automation is besides emerging trend. It’s not enough, campaign experts explain, for large information tools to simply beryllium powerful. Today, everything from information mining utilities to mobile apps indispensable beryllium casual to use, and programmable. Campaign managers request to rapidly physique and tally advertisement campaigns connected broadcast and web media utilizing mobile apps.
This is simply a database of the astir absorbing and influential predetermination exertion companies successful the wide election.
Read more
- Video: predetermination exertion timeline (TechRepublic)
- Predictive analytics: ‘We cognize what you privation earlier you privation it.’ (TechRepublic)
- Election Tech: Leadership is much almighty than technology (TechRepublic)
- NationBuilder profile: however campaigns triumph with large data, and you tin too (TechRepublic)
- L2 profile: Big information proves that America is simply a purple state (TechRepublic)
- Social media’s inescapable beingness astatine the RNC (CNET)
- The DNC successful pictures (CNET)
- Stolen information connected the acheronian web is cheaper than you mightiness think (ZDNet)
Image: Dan Patterson
Campaign 2016: These are the large tech companies powering the election
Cambridge Analytica
Image: CNN
Cambridge Analytica
The data firm employed by Ted Cruz, Ben Carson, and present Donald Trump has implicit 5 1000 individualised information points connected implicit 220 cardinal consumers. The institution uses predictive analytics to exemplary voter–and consumer–behavior. After the campaign, Cambridge Analytica volition merchantability their tools to endeavor clients successful healthcare, fiscal services, advertising, and marketing.
Image: CNN
Campaign 2016: These are the large tech companies powering the election
NationBuilder
Image: NationBuilder
NationBuilder
NationBuilder helps campaigns rise wealth by converting funny consumers into progressive donors. The institution blends assorted information sets, ranging from elector CSV files to societal media profiles, to assistance campaigns “build and negociate idiosyncratic relationships astatine ample scale,” according to laminitis and CEO Jim Gilliam.
Image: NationBuilder
Campaign 2016: These are the large tech companies powering the election
The Groundwork
Image: The Groundwork
The Groundwork
Operated by Obama for America’s main integration and innovation officer, Michael Slaby, and funded by Alphabet president Eric Schmidt, The Groundwork is simply a compact squad of information analysts that worked for the Clinton run during the primaries.
Image: The Groundwork
Campaign 2016: These are the large tech companies powering the election
NGP VAN
Image: NGP VAN
NGP VAN
From section elections to nationalist campaigns, NGP VAN is simply a get-out-the-vote instrumentality utilized by astir each large Democratic candidate. The company’s halfway competency is making large information actionable. Candidates usage the instrumentality to assistance interaction voters done canvassing, telephone calls, email, nonstop mail, and societal media.
Image: NGP VAN
Campaign 2016: These are the large tech companies powering the election
ActBlue
Image: ActBlue
ActBlue
Remember Bernie Sander’s celebrated “27 dollar” run donation claim? ActBlue helped the Sanders run crowdsource tiny donations astatine monolithic scale. After Sander’s upset triumph implicit Clinton successful New Hampshire, grassroots donors swamped ActBlue’s donation hub.
Image: ActBlue
Campaign 2016: These are the large tech companies powering the election
L2 Political
Image: L2 Political
L2 Political
L2 Political is simply a information portal that sells demographic accusation connected nearly each elector successful the United States. Voter accusation including location address, occupation, and wage scope is overlaid connected granular maps. Campaigns usage L2 information to people voters with personalized selling messages.
Image: L2 Political
Campaign 2016: These are the large tech companies powering the election
TargetedVictory
TargetedVictory
Co-founded by erstwhile Romney run information guru Zac Moffatt, TargetedVictory creates a merchandise that makes multi-screen ad-buying simple. The governmental technologist explained successful a caller interview, “programmatic targeting is vastly improving the quality of governmental campaigns to much efficiently scope their people voters.”
Campaign 2016: These are the large tech companies powering the election
uCampaign
Image: uCampaign
uCampaign
uCampaign is simply a mobile app developer that focuses connected idiosyncratic and elector engagement. On the surface, the instrumentality looks similar a campaign-skinned societal media app, with gamified check-ins, a leaderboard, and achievements. Behind the scenes, though, is simply a blase information postulation platform.
Image: uCampaign
Campaign 2016: These are the large tech companies powering the election
Tele-Town Hall
Image: Tele-Town Hall
Tele-Town Hall
Successful campaigns trust connected creating a idiosyncratic transportation betwixt voters and candidates. In-person municipality hallway meetings are time-tested methods of letting voters talk with candidates astir important issues successful a tiny venue. Tele-Town Hall virtualizes the in-person experience by making large-scale, interactive telephone meetings affordable to cash-strapped campaigns.
Image: Tele-Town Hall
Campaign 2016: These are the large tech companies powering the election
CFB Strategies
Image: CFB Strategies
CFB Strategies
Through the people of an predetermination cycle, campaigns trust connected a immense array of information and societal media tools. During the primaries, CFB Strategies worked down the scenes for the Cruz run to integrate disparate information services.
Image: CFB Strategies
Campaign 2016: These are the large tech companies powering the election
Hustle
Hustle
Bernie Sanders’ insurgent 2016 Democratic superior run was powered successful ample portion by tiny donations. Hustle is the mobile app that helped person a groundswell of grassroots enactment successful to an service of fiscal supporters. The app integrates with information level NGP VAN and substance messages to assistance run workers to found a idiosyncratic transportation with voters.
Campaign 2016: These are the large tech companies powering the election
i360
i360
i360 has a elector and user database of implicit 190 cardinal American voters, and 250 cardinal American consumers. The institution works with run and firm clients to make blase predictive models of idiosyncratic behavior.
Campaign 2016: These are the large tech companies powering the election
Callfire
Callfire
No run would beryllium implicit without robocalls! Callfire is an automated telephone telephone and substance connection broadcast engine. The company’s political and non-profit solution allows run clients to connection a interaction list, make and administer polls, and nonstop quality alerts and run updates by telephone oregon SMS.
Campaign 2016: These are the large tech companies powering the election
Social Media Companies
Image: Terry Collins
Social Media Companies
Campaigns rely connected societal media to assistance disseminate messages, and excavation networks for invaluable insights astir elector behavior.
- Facebook – A ample root idiosyncratic information astir cardinal topics.
- Instagram – Used by campaigns to humanize candidates.
- Twitter – The conversational pulse of the campaign, utilized regular by candidates, journalists, and engaged individuals.
- Periscope – Used by media agencies to broadcast breaking quality from large run events.
- Google – Provides trends and information investigation to the public, and media organizations.
- Microsoft – Provides Surface screens, and server exertion for the RNC and DNC.
- Skype – Provides connection exertion for the RNC and DNC.
Image: Terry Collins
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