Gallery: Voter maps from must-win battleground and swing states

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US Voters

The 2016 run is the astir data-rich predetermination successful history. Voters, similar consumers, are bombarded with target-marketed messages engineered to endear sentiment, provoke evangelism, and compel action.

Personal accusation gathered from societal media sites, retail data, census information and different nationalist records, elector history, and private sets is curated by data investigation firms. The uber-data sets are exported to CRM-like absorption tools that conception information and assistance campaigns trade advertizing messages and pass straight with voters utilizing social media, telephone calls, substance messages, and email.

SEE: Infographic: IT fund creators accidental information is simply a apical situation and priority (Tech Pro Research report)

L2 Political is simply a large information absorption instrumentality that some aggregates and refines elector information for governmental clients connected some sides of the aisle. Using the Bing API and HaystaqDNA, L2 overlays elaborate elector and user records implicit maps of the United States. Campaigns and endeavor clients tin filter by a agelong database of demographic and psychographic information, including elector code and telephone number, voting history, enactment affiliation, manner and enactment benignant estimates, integer advertizing segment, income estimates, contributions, and different details.

This accusation allows campaigns to make precise refined selling campaigns. The L2 platform enables run workers to zoom successful connected a representation and spot circumstantial houses and neighborhoods. The refined information chunks assistance canvassers sound connected idiosyncratic doors utilizing a finely tuned script, telephone slope callers tin present telephone and chat with individuals, and volunteers tin SMS personally with voters. The instrumentality besides spits retired XML and CSV files that campaigns usage with advertising CMRs to acquisition ads online and automate societal media channels.

The effect is an electorate saturated with campaign- and election-related marketing. L2 provided TechRepublic with information astir the astir important battleground and plaything states. Because get-out-the-vote is indispensable for some campaigns, the information emphasizes caller elector registrants.

Campaigns besides usage large information arsenic an issues barometer of elector sentiment. L2 besides provided information connected marijuana legalization, a blistery contented connected the ballot successful respective important states.

Use the assemblage supra to swipe done section maps and L2 information connected the astir high-stakes states successful the 2016 election.

New Registrants Nationwide – November 4, 2015, done October 2016