ZoomInfo and UpLead are fashionable B2B database providers that assistance businesses find qualified leads that lucifer their perfect lawsuit profile. With immoderate akin offerings, some ZoomInfo and UpLead person ample databases of contacts to commencement funneling leads into your income pipeline. But determination are immoderate differences successful their services and plans. Below, we comparison the 2 providers to assistance you determine which mightiness beryllium the champion acceptable for your needs.
UpLead vs. ZoomInfo: Comparison table
| Third-party integrations | Yes | Yes |
| Buyer intent data | Yes | Yes |
| Sales engagement | No | Yes |
| Lead augmentation | Yes | Yes |
| Starting price | $99/mo* | Contact for quote |
| For much information |
*Price erstwhile billed annually.
UpLead and ZoomInfo pricing
UpLead offers 3 enactment tiers with basal database entree for individuals oregon tiny teams astatine a acceptable price, portion their Professional tier for ample organizations requires a demo and customized quote.
- Test Drive: Get 5 credits and verified email addresses and telephone numbers for 7 days.
- Essentials: Everything successful the Test Drive positive CRM integration and 170 monthly credits for $99/mo.
- Plus: Everything successful the Essentials positive information enrichment and 400 monthly credits for $199/mo.
- Professional: Everything successful the Plus arsenic good arsenic purchaser intent information and a customized magnitude of monthly credits. Contact for quote.
ZoomInfo doesn’t person transparent pricing listed connected their website, which isn’t abnormal for B2B database providers. They bash explicate their work and enactment tiers and connection escaped quotes for each.
- SalesOS: Access institution insights and interaction information. Contact for quote.
- MarketingOS: Pipeline absorption and integer selling solutions. Contact for quote.
- TalentOS: Source and negociate candidates for institution recruitment. Contact for quote.
Feature comparison: UpLead vs. ZoomInfo
Both ZoomInfo and UpLead connection halfway database features done their platforms to guarantee they’re sourcing productive information and precocious prime leads for income and selling teams. This includes purchaser intent information and ZoomInfo adjacent goes beyond that and offers income engagement capabilities. There are besides features that assistance automate however that information is viewed and transferred to third-party technology.
Third-party integrations
Third-party integration capabilities notation to the B2B database’s quality to stock information and presumption updates automatically from their ain level to immoderate existing exertion successful your income tech stack. For example, if a pb is marked arsenic contacted connected the platform, it’s besides reflected successful your CRM, calendar oregon anyplace else.
UpLead tin stock information straight to your CRM, outreach instrumentality oregon a abstracted CSV file. Their level connects with Zapier for workflows and Mailshake oregon Reply arsenic income tools. UpLead’s astir communal CRM integrations see Salesforce, HubSpot and Pipedrive.
ZoomInfo offers much integration options than UpLead. Their B2B database level tin stock and automate information crossed your full income tech stack, similar your calendar, CRM, email and adjacent dialer automations. Their astir fashionable CRM integrations see HubSpot, Salesforce, Marketo and Pipedrive.
Figure A List of UpLead’s integratable third-party applications. Image: UpLead
Figure B Sample ZoomInfo integration options for income and selling teams. Image: ZoomInfoBuyer intent data
Buyer intent information refers to signifiers and accusation collected astir leads that bespeak their level of involvement successful purchasing a merchandise oregon solution. Buyer intent information tin see their web searches, clip spent connected your website, what webpages they looked astatine connected your tract and what benignant of contented they consume. It besides helps amusement wherever they are successful their purchaser journey, which volition assistance you clip your engagement efforts.
UpLead’s purchaser intent diagnostic finds and highlights the depletion patterns of buyers connected your merchandise oregon service. They assistance you way the mean clip it takes a purchaser to marque a acquisition aft they statesman their research, oregon however apt they are to adjacent a woody aft being contacted by a income team.
ZoomInfo identifies prospects astatine the opening of their buyer’s travel by tracking companies researching solutions similar yours crossed the internet. That way, your selling squad tin people them done aggregate channels and nurture them until they’re acceptable to beryllium engaged with a income rep.
Figure C UpLead dashboard filtering intent data. Image: UpLead
Figure D ZoomInfo real-time intent notification Image: ZoomInfoSales engagement
Sales engagement refers to an precocious diagnostic of B2B database providers. After helping you find, people and conception leads, immoderate providers volition assistance you statesman contacting and engaging with them straight from their platform. This tin beryllium successful the signifier of emailing, targeted show ads and acold calling.
UpLead doesn’t connection immoderate nonstop income engagement features. Instead, their level builds retired information affluent profiles that tin beryllium filtered and segmented by users. Your reps tin past instrumentality these curated lists and bash their ain outreach strategies, similar emailing oregon calling leads.
In ZoomInfo’s platform, you tin automate acold emails to beryllium sent to high-quality leads, freeing up your income reps clip from having to implicit tedious emailing tasks. You tin activate this diagnostic by creating a customized workflow that triggers an email to beryllium sent erstwhile a pb takes a definite action, similar submitting their accusation done your website.
Figure E ZoomInfo dashboard of multi-email engagement Image: ZoomInfoLead augmentation
Even if a B2B database supplier has an extended magnitude of leads already, determination are ever caller leads entering the marketplace that lucifer the perfect lawsuit illustration of a business. Apart from pulling leads from an already existing database of leads, some providers connection means to root caller leads online done either inbound oregon outbound prospecting.
UpLead offers a Chrome hold instrumentality that tin drawback institution demographics and firmographics successful 1 click. If you’re looking for a telephone fig for a circumstantial pb you’ve identified arsenic a determination maker, you tin usage their hold of their LinkedIn leafage to get their champion interaction information. Their Chrome hold tin besides integrate with your CRM truthful you tin export the information directly.
ZoomInfo has an precocious website signifier enrichment instrumentality that tin integrate straight onto your concern website. This means that if a pb visits your website and opts into filling retired a signifier offering their institution email, ZoomInfo tin past propulsion much accusation — specified arsenic their company’s firmographics and different captious information — to assistance you conception them.
Figure F Sample pb from UpLead’s Chrome hold pop-up. Image: UpLeadUpLead pros and cons
Pros of UpLead
- Offers a level demo.
- 155+ cardinal contacts.
- 95% accuracy guarantee.
Cons of UpLead
- User reports of outdated UX/UI.
- No refund policy.
- Phone numbers are often firm lines not idiosyncratic numbers.
ZoomInfo pros and cons
Pros of ZoomInfo
- Offers escaped illustration institution profiles.
- Specializes successful a assortment of industries.
- 70M+ nonstop dial telephone numbers.
Cons of ZoomInfo
- No upfront pricing.
- Reports of steep level learning curve.
- Some information filtering limitations.
Should your enactment usage UpLead oregon ZoomInfo?
Both ZoomInfo and UpLead tin standard their services to conscionable the size and needs of your business. Everyone, from tiny income teams to ample enterprises, tin usage their pb procreation and precocious information segmentation capabilities to physique retired extended pb sheets and workflows.
Since determination isn’t upfront pricing connected ZoomInfo’s tiers and determination are immoderate customized pricing plans, it’s hard to intelligibly accidental which is astir affordable. UpLead does connection each of the halfway features you’d privation successful their Essentials oregon Plus tiers, specified arsenic CRM integration, entree to telephone numbers and email addresses and past much niche features similar information enrichment and technographics.
But if you’re wanting a B2B database that has immoderate pb outreach capabilities, specified arsenic conversing with tract visitors oregon multi-channel advertising, ZoomInfo is what you want.
Review methodology
We compared ZoomInfo and UpLead against the mean manufacture modular successful a fewer categories, specified arsenic cost, halfway offerings, reporting and analytics and lawsuit support.
We relied connected each merchandise leafage to stitchery up-to-date accusation connected their pricing transparency, halfway features and integration capabilities. We besides considered lawsuit and lawsuit feedback.
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